Postmodernism
Read the section on Strinati's five ways to define postmodernity. What examples are provided of the breakdown of the distinction between culture and society (media-isation)? Advertising can break a company irrespective of the quality of the product they are selling, a poor quality product can be successful with great advertising and a excellent product can fail without it. Now, the media reality of advertising determines the success of products. The characters of Bruno and Borat are seen as 'real' people and are able to get away with saying and doing things that a 'real' person could not. Sacha Baron Cohen is only interviewed in character so they have a voice but he does not. In X Factor, contestants perform a copied version of a song that has been covered already. 2) What is Fredric Jameson's idea of 'historical deafness'? How can the idea of 'historical deafness' be applied to Deutschland 83 ? Jameson argues that as mediaization increases so