A Field In England - initial research and tasks
A Field In England - initial research and tasks
1) Write a 100 word summary of the Media Magazine article.
This article is about a producer who released a film (A Field in England) where it was distributed along all platforms on the day of release. This article discusses the idea behind doing this sort of distribution strategy and how it differentiates itself from the typical Hollywood distribution strategy.
Screening/radical release: Commissioning Executive Anna Higgs on the groundbreaking release plans for A Feild in England.
Audience: Anna Higgs discusses where A field in England sits within British cinema and how it will reach its intended audience for the film.
3) How was A Field in England's release different to typical film releases?
4) What are the advantages to releasing the film across all platforms on the same day?
The advantages of this is it allows the film to maximise profits and allow for sales to be higher as it is available to the public along all platforms which would seem more convenient to the audience then having to go to the cinema the pay more to watch a film.
5) What are the disadvantages to this approach?
The disadvantages to this approach means that the film may make less money in the long term as it allows people the option to buy the DVD which is significantly cheaper then it is to go to the cinema. This also makes it easier for the film to be illegally downloaded as there is an easier access to the film in high quality allowing people to illegally watch the film.
6) What target audience would A Field in England be aimed at? Think about demographics and Psychographics.
I think A Field in England would have a dominant target audience of people who are considered middle class watching this film due to it being presented in Art house cinemas which attract wealthy and older people into their cinemas. People who live in rural areas would also consider watching this film as it is available on DVD and other streaming programs.
8) Why was Chicken unable to use such a release and distribution strategy when it was made in 2014?
1) Write a 100 word summary of the Media Magazine article.
This article is about a producer who released a film (A Field in England) where it was distributed along all platforms on the day of release. This article discusses the idea behind doing this sort of distribution strategy and how it differentiates itself from the typical Hollywood distribution strategy.
Screening/radical release: Commissioning Executive Anna Higgs on the groundbreaking release plans for A Feild in England.
Audience: Anna Higgs discusses where A field in England sits within British cinema and how it will reach its intended audience for the film.
3) How was A Field in England's release different to typical film releases?
A Field In England was the first film to be released on all platforms at the same where as other films would usually be released on DVD or online at a later date. A Feild in England done this to maximise profits and generate more publicity to it's film and therefor hopefully allowing them to increase sales and profits.
4) What are the advantages to releasing the film across all platforms on the same day?
The advantages of this is it allows the film to maximise profits and allow for sales to be higher as it is available to the public along all platforms which would seem more convenient to the audience then having to go to the cinema the pay more to watch a film.
5) What are the disadvantages to this approach?
The disadvantages to this approach means that the film may make less money in the long term as it allows people the option to buy the DVD which is significantly cheaper then it is to go to the cinema. This also makes it easier for the film to be illegally downloaded as there is an easier access to the film in high quality allowing people to illegally watch the film.
6) What target audience would A Field in England be aimed at? Think about demographics and Psychographics.
I think A Field in England would have a dominant target audience of people who are considered middle class watching this film due to it being presented in Art house cinemas which attract wealthy and older people into their cinemas. People who live in rural areas would also consider watching this film as it is available on DVD and other streaming programs.
7) Do you think all films in future will be released across all platforms simultaneously in future? Why? What role will technology play in film distribution?
Later into the future i think that distribution process will still be the same as technology will evolve and distributors will eventually be able to suppress pirated copies online. However the opposite may occur as the number of subscriptions to online services such as Netflix has increased which shows that people would also rather watch a movie at home rather then the cinema.8) Why was Chicken unable to use such a release and distribution strategy when it was made in 2014?
Chicken was unable to do this strategy due to its popularity around the film being extremely low. Chicken only started releasing overseas in January 2017 and gained popularity after it was nominated for awards in movie festivals which led to them being distributed into art house cinemas and later onto a online streaming service which showed art house films.
Comments
Post a Comment